Picsart
Picsart is a photo and video editing app packed with AI tools that turn ordinary phone pictures into scroll-stopping posts. Download it, pick a template, and you're editing like a pro within minutes.
Pricing Model: Free Trial
- Updated OnAugust 8, 2026
What is Picsart?
Picsart started out as a simple photo filter app back in 2011, but it has quietly grown into one of the biggest names in photo and video editing, with over 150 million people using it every month. Today it is far more than just filters. Think of it as a mini design studio that fits in your pocket. You can remove backgrounds from a picture in one tap, turn a text prompt into an AI-generated image, cut out objects you don’t want in a photo, design an Instagram post from a ready-made template, and even edit short videos for Reels or YouTube Shorts. What makes Picsart stand out for someone in India is that it does not demand any design skills. A college student making a birthday poster, a small shop owner creating a festival sale banner, or a content creator editing a reel, everyone finds something they can use without watching hours of tutorials. It works on Android, iPhone, Windows, and directly in a web browser, so you are not tied to one device.
Key Features of Picsart
- AI Background Remover: Cuts a subject out of any photo in seconds, so you can place it on a plain background or swap it entirely, which is handy for product photos and ID-style pictures.
- AI Image Generator: Type out what you want to see, like “a cup of chai on a rainy windowsill,” and Picsart creates an image from scratch using that description.
- Photo and Video Editor: Adjust brightness, crop, add filters, and layer text or stickers on both photos and videos from the same app, so you don’t need separate tools.
- Templates Library: Thousands of ready-made designs for Instagram posts, YouTube thumbnails, business cards, and festival greetings that you can customise in minutes.
- Object and Background Remover for Video: Removes distracting objects or replaces the background in video clips, a feature usually found only in expensive desktop software.
- Collage Maker: Combines multiple photos into a single, neatly arranged layout for social media or printing.
- AI Writer and Text Styles: Generates captions or headline text and turns plain text into stylised fonts that match the mood of your design.
- Cloud Storage and Cross-Device Sync: Saves your edits online so you can start a design on your phone and finish it on a laptop.
How Picsart Works?
Picsart is built to feel like using a camera filter app, not professional software, so anyone can pick it up quickly. Here is a simple example: say you want to turn a plain product photo into a clean, white-background image for online selling.
- Step 1: Open the Picsart app or website and upload the photo you want to edit, such as a picture of a bag taken on your phone with a cluttered background.
- Step 2: Tap on the Background Remover tool. Picsart automatically detects the subject (the bag) and removes the background in a few seconds, leaving just the product.
- Step 3: Add a new background of your choice, a plain white shade, a gradient, or one from the built-in library, then adjust the position and lighting so it looks natural.
- Step 4: Use the editing panel to add text, a price tag sticker, or your shop’s logo if needed.
- Step 5: Export the final image in the size you need, whether that’s for Instagram, WhatsApp Status, or an online store listing, and save or share it directly.The same step-by-step approach applies to almost every tool inside the app, upload, pick a tool, adjust, and export. Picsart also has an official tutorials page where the team explains individual tools in more depth: https://picsart.com/tutorials/
Tips to Use Picsart Like a Pro
- Start with a template instead of a blank canvas if you are new to design, it saves time and still looks professional.
- Use the AI Background Remover before applying filters, since filters behave better on a clean subject.
- Keep your text short and place it in the top or bottom third of the image so it doesn’t cover the main subject.
- Save your favourite fonts and colour combinations as a personal set so your posts look consistent over time.
- Explore the Discover feed to see what edits other creators are making, it is a quick way to pick up new ideas.
- Compress your final export if you plan to upload it to WhatsApp or a website, so quality doesn’t drop during upload.
- Try the free AI tools first before subscribing, so you know exactly which features you will actually use daily.
Pros
- Very beginner-friendly, no design background needed to create decent-looking posts.
- Combines photo editing, video editing, and AI generation in a single app.
- Free plan is genuinely usable, not just a trial.
- Huge template and sticker library that gets updated regularly.
- Works across mobile, web, and Windows, with cloud sync.
- Good for both personal use and small business or freelance content needs.
Cons
- AI tools run on a credit system, and credits usually reset weekly rather than rolling over, which can catch new users off guard.
- Free version adds a watermark and shows ads.
- Some advanced AI features feel gated behind the paid plan fairly quickly.
- The interface can feel a little cluttered for absolute first-time users due to the sheer number of tools.
- Cancelling a subscription has been reported as a bit confusing by some users.
Use Cases: Who Should Use Picsart
Picsart fits a wide mix of everyday users rather than one narrow group.
- Students and casual users: Quick birthday posts, festival greetings, or fun photo edits for social media.
- Small business owners: Product photos with clean backgrounds, sale banners, and WhatsApp catalogue images without hiring a designer.
- Social media creators and influencers: Reels editing, Instagram templates, and thumbnail design for YouTube.
- Freelancers and marketers: Quick client mockups, ad creatives, and social posts on a tight deadline.
- Beginners exploring AI tools: A simple, low-pressure way to try AI image generation and editing without technical setup.
If your work involves regularly creating visuals for social media, online selling, or content, Picsart can genuinely replace two or three separate apps.
FAQ About Picsart
- Is Picsart free to use? Yes, Picsart has a solid free plan with basic editing, templates, and limited AI credits. You can use it without paying, though some premium content and higher AI limits need a subscription.
- Does Picsart work without internet? Some basic editing tools work offline once the app is downloaded, but AI features, templates, and stock content require an internet connection since they load from Picsart’s servers.
- Is Picsart safe for beginners with no editing experience? Yes, it is designed for exactly that audience. Most tools are one-tap actions like background removal or applying a template, so no prior editing knowledge is needed.
- Can I use Picsart for business or commercial purposes? Yes, many small businesses use Picsart for product photos and marketing content. For commercial use of certain premium stock images or templates, it is worth checking the licence terms of that specific asset inside the app.
Pricing
Picsart follows a freemium model, meaning the core app is free forever, and you pay only if you want extra features, higher AI usage, or no watermark. Broadly, the offerings look like this:
- Free Plan: Access to standard editing tools, templates, and a limited number of AI credits, with ads and a watermark on some AI outputs.
- Gold/Pro Plan (individual paid subscription): Removes watermark and ads, unlocks premium templates, fonts and stock content, and increases AI credit limits, billed monthly or yearly.
- Team Plan: Built for small teams, allowing multiple seats along with the premium features of the individual plan.
- Enterprise/API Plan: Custom pricing for businesses that want to integrate Picsart’s editing or AI tools into their own apps or workflows.
⚠️ Disclaimer: Please note that pricing information may not be up to date. For the most accurate and current pricing details, refer to the official website.
Conclusion
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